| Title | THE CHERRY BLOSSOM 2 |
| Brand | 100% |
| Product / Service | SAKURASAKU GLASS |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising Agency: | I&S BBDO Tokyo, JAPAN |
Credits | |
| Creative Director | Hironao Tsuboi |
| Art Director | Sei Sugiyama/Takuya Miyamoto |
| Illustrator | Takuya Miyamoto |
At the JR Ueno Station* - stairs to the train platform *Ueno Station is the closest train station to the Ueno Park, one of Japan's most popular cherry-blossom viewing sites. Japanese love to go out to admire the cherry blossoms in full bloom during the 2-week season from March to April. To captivate their interest in this related-theme product, Ueno Station was the perfect to appeal to the target.
(each had a different number of flower stamps. To reflect the actual blossoming on the poster, the number of flower stamps increased each time the poster was replaced)