Title | WIND SOCK |
Brand | PANASONIC MALAYSIA |
Product / Service | NAMI FAN |
Category | B02. Special Build |
Entrant | NAGA DDB/RAPP Selangor, MALAYSIA |
Entrant Company: | NAGA DDB/RAPP Selangor, MALAYSIA |
Advertising Agency: | NAGA DDB/RAPP Selangor, MALAYSIA |
Credits | |
Executive Creative Director | Ted Lim |
Copywriter | Kimberley Yap/Ted Lim |
Advertiser's Supervisor | Cheng Chee Chung |
Account Supervisor | Wong Loo Yi |
Art Director | Khoo Choo Kian/Lee Kah Shing |
Photographer | Khoo Choo Kian |
Wind socks are road safety devices used along highways to gauge and caution motorists of the speed and direction of cross winds. We constructed a Panasonic Nami-branded wind sock that was big enough for our message to be seen by speeding motorists. It was specially fitted to create the impression there was a strong and constant breeze blowing through it at all times. This demonstrated Panasonic Nami Fan’s benefits of greater air delivery and constant natural breeze.