| Title | IT'S ON ME FOR MY BROTHERHOOD |
| Brand | ADIDAS |
| Product / Service | ADIDAS BASKETBALL |
| Category | B02. Special Build |
| Entrant | TBWA\TEQUILA\HONG KONG, HONG KONG |
| Entrant Company: | TBWA\TEQUILA\HONG KONG, HONG KONG |
| Advertising Agency: | TBWA\TEQUILA\HONG KONG, HONG KONG |
Credits | |
| Executive Creative Director | Mark Ringer |
| Creative Director | Kin Hui |
| Art Director | V Lau |
“It’s on me for my Brotherhood “were developed for Adidas basketball based on the brotherhood philosophy. An escalator ambient was created to show this spirit, made use of the movement of the escalator‘s handing, a shooter keeps shooting like a shooting machine. Adidas is on him but for his brotherhood, help him to shoot and strengthen his team.