| Title | LITTLE PEOPLE |
| Brand | SMITHKLINE BEECHAM |
| Product / Service | IODEX BALM |
| Category | B05. Stunts & Live Advertising |
| Entrant | PHOENIX OGILVY Colombo, SRI LANKA |
| Entrant Company: | PHOENIX OGILVY Colombo, SRI LANKA |
| Advertising Agency: | PHOENIX OGILVY Colombo, SRI LANKA |
Credits | |
| Chief Creative Officer | Irvin Weerackody |
| Executive Creative Director | Sumanto Chattopadhyay |
| Creative Director | Sujoy Roy/Ransley Burrows/David Blacker |
| Account Manager | Shani Karunaratne |
| Producer | Ilango Ramanadan |
| Art Director | Kirubesh Ganeshan |
| Other Credits | Melissa Desilva/Misha Wickramanayake |
We needed to create awareness that Iodex is a specialist backache balm in an engaging way. So we launched a supermarket on-ground activation with the help of ‘little people’ (dwarfs) who could reach the lower shelves relatively easier. This team of litte people wore T-shirts and distributed leaflets informing customers to ask for help if they found it difficult to pick up items from the lower shelves.