Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A07 Best Use of Digital Media, Including Social Media, Mobile Phones, PDAs etc.
NESCAFÉ'S CAMERA CAFÉ
NESTLÉ
COFFEE 		MINDSHARE Beijing CHINA MINDSHARE Beijing CHINA
PERSONALISE YOUR BABY'S LEARNING EXPERIENCE
PFIZER CORPORATION HONG KONG
WYETH GOLD FORMULA 		OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
PHOTOCHAINS
CANON AUSTRALIA
EOS 		LEO BURNETT SYDNEY AUSTRALIA MEC Sydney AUSTRALIA
Silver
REAL-LIFE BETTING
DIM SUM TELEVISION COMPANY
TELEVISION PROGRAMME 		McCANN WORLDGROUP Hong Kong HONG KONG
Short List
REMIXING THE ORDINARY, CREATING THE EXTRAORDINARY
STARHUB
FREESTYLE RUN EVENT 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
RIDE! RIDE!
KODANSHA
PHONEBOOK 		DENTSU Tokyo JAPAN
ROAD TO THE PRO
LAND ROVER
DEFENDER 90 		MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney AUSTRALIA
ROMANTICONS
GLAXOSMITHKLINE
RIBENA 		TBWA\TEQUILA SINGAPORE SINGAPORE GROUP M Kuala Lumpur MALAYSIA
SANTA'S LITTLE HELPER
LEGO AUSTRALIA
LEGO 		UM Sydney AUSTRALIA UM Sydney AUSTRALIA
SHOW CONSUMER THE LOVE AND LISTEN TO THEIR NEED…
HP - PERSONAL SYSTEMS GROUP
ENVY LAPTOP 		MAXUS SINGAPORE SINGAPORE MAXUS SINGAPORE SINGAPORE
SINGING TWEET
KDDI CORPORATION
IIDA MOBILE PHONE 		GROUND Tokyo JAPAN
Short List
SPECIAL TREATMENT 2010
UNILEVER
MAGNUM ICE CREAM 		PHD MEDIA Shanghai CHINA PHD MEDIA Shanghai CHINA
TAKE U TO THE PHILIPPINES
PHILIPPINE DEPARTMENT OF TOURISM
PHILIPPINES TOURISM 		MPG Singapore SINGAPORE MPG Manila THE PHILIPPINES
THE GREAT SINGAPORE ONLINE TREASURE HUNT
STARHUB
TELCO 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
THE ULTIMATE START UP SPACE
PERNOD RICARD
MARTELL VSOP COGNAC 		TBWA\TEQUILA SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
TIME WILL TELL
LEVI'S
LEVI'S 		OGILVY BEIJING CHINA
VIRALITY BY IDENTITY
DELL CORPORATION THAILAND
DELL LAPTOP COMPUTER 		MEDIACOM Bangkok THAILAND MEDIACOM Bangkok THAILAND
VIRTUAL SOCIAL TALK
UNILEVER
LIPTON TEA 		PHD MEDIA Shanghai CHINA PHD MEDIA Shanghai CHINA
WANTED!!! JACK THE DIPPER
McDONALD'S RESTAURANTS (HONG KONG)
McDONALD'S 		OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
WHAT DO WE GET TO KEEP FOREVER?
ESPNSTAR
ESPNSTAR.COM 		MAXUS SINGAPORE SINGAPORE MAXUS SINGAPORE SINGAPORE
WHEN CONSUMERS BECOME INVENTORY TRACKERS
PARLE AGRO
HIPPO BAKED MUNCHIES 		CREATIVELAND ASIA Mumbai INDIA
Short List
WHEN PICTURES TALK
NOKIA
NOKIA 6700 		MAXUS DELHI INDIA Gurgaon INDIA MAXUS DELHI INDIA Gurgaon INDIA
WHO’S GONNA BE AT GREENSPACE TONIGHT?
TAP TRADING
HEINEKEN 		MINTERACTION Bangkok THAILAND MINTERACTION Bangkok THAILAND
YAHOO! PURPLE HUNT
YAHOO!
YAHOO! PURPLE HUNT 		OGILVY SINGAPORE SINGAPORE
YOUTH VIRAL
HP
MY COMPUTER, MY STAGE 		SAATCHI & SAATCHI Beijing CHINA
B01 Corporate Information
BE MORE
TITAN INDUSTRIES
SELF PROMOTION 		MAXUS Bangalore INDIA MAXUS Bangalore INDIA
BUSINESS OF FOOTBALL
BARCLAYS CAPITAL ASIA
INVESTMENT BANKING AND MANAGEMENT 		MEC Singapore SINGAPORE MEC Singapore SINGAPORE
EXPRESS YOURSELF AND GET A JOB!
HEWLETT-PACKARD JAPAN
CONSUMER PC 		DENTSU Tokyo JAPAN
HERO HONDA REVIVES INDIAN HOCKEY
HERO HONDA
HERO HONDA 		MAXUS DELHI INDIA Gurgaon INDIA MAXUS DELHI INDIA Gurgaon INDIA
SMASH: BORN TO BE DESTROYED
K'S JAPAN
GUITAR STORE 		HAKUHODO Tokyo JAPAN

Gold Spike
SPACE PROJECT
OLYMPUS CORPORATION
OLYMPUS SPACE PROJECT 		GROUND Tokyo JAPAN
Silver
THE ULTIMATE START-UP SPACE
PERNOD RICARD
MARTELL VSOP COGNAC 		TBWA\TEQUILA SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
B02 Consumer Products
6 BEERS OF SEPARATION
LION NATHAN AUSTRALIA
BEER 		ZENITHOPTIMEDIA AUSTRALIA Sydney AUSTRALIA ZENITHOPTIMEDIA AUSTRALIA Sydney AUSTRALIA
70 INSTANT MESSAGE PACKS
VITASOY INTERNATIONAL HOLDINGS
SOYBEAN DRINKS 		PHD HONG KONG HONG KONG PHD HONG KONG HONG KONG
Silver
BEER IS CURRENCY
LION NATHAN AUSTRALIA
TOOHEYS NEW 		SAATCHI & SAATCHI Sydney AUSTRALIA OPTIMEDIA Sydney AUSTRALIA

Gold Spike
BROADCAST
KDDI CORPORATION
IIDA MOBILE PHONE 		GROUND Tokyo JAPAN
CUSTOMIZED TVC
INTEL
PROCESSOR TECHNOLOGY 		OMD SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
DETTOL KLINIK
RECKITT BENCKISER
SOAP AND HANDWASH 		ZENITHOPTIMEDIA Jakarta INDONESIA ZENITHOPTIMEDIA Jakarta INDONESIA
ERADICATE THE VBL
GAZAL
LOVABLE LINGERIE 		MINDSHARE Sydney AUSTRALIA MINDSHARE Sydney AUSTRALIA
ESSENCE OF WHITE KIDNEY BEAN
NESTLÉ (THAILAND)
PROSLIM COFFEE 		MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
FACE BUM
COLGATE-PALMOLIVE
SHOWER GEL 		MEC Sydney AUSTRALIA MEC Sydney AUSTRALIA
FASHION YOU WALL
HEWLETT-PACKARD JAPAN
CONSUMER PC 		DENTSU Tokyo JAPAN
FIRST IMPRESSIONS COUNT
COLGATE-PALMOLIVE
DISPOSABLE TOOTHBRUSH 		MEC Sydney AUSTRALIA MEC Sydney AUSTRALIA
FIT'S DANCE CONTEST
LOTTE
CHEWING GUM 		DENTSU Tokyo JAPAN
GARMENT GARDEN
PROCTER AND GAMBLE
BOUNCE 		LEO BURNETT Melbourne AUSTRALIA
HELICOPTER BOYZ
NIKON CORPORATION
COOLPIX S1000PJ CAMERA 		DDB JAPAN Tokyo JAPAN
HONEY I SHRUNK THE PAPER
FRITO LAY
KURKURE SNACKS 		JWT Mumbai INDIA MINDSHARE Gurgaon INDIA
KARAOKE DRIVE
TOYOTA
VIOS 		ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
KING CAN LAUNCH
PROCTER & GAMBLE
PRINGLES 		MEDIACOM Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
LOUD AND CLEAR
ITC - FOODS BUSINESS
SALTED POTATO CHIPS 		OGILVY & MATHER Bangalore INDIA
Short List