Results and Effectiveness

We successfully transformed sockets from a source of pollution into a means of saving energy. With the URL printed on the work, people were attracted to our Facebook group, more ideas were generated and participation from the general public increased. The campaign was further spread among Facebook users and, as a result, more people joined and shared their ideas for an energy saving plug. Even now, our Facebook Group members and new designs keep growing in numbers. Events were also held in schools to further spread the meaningful message to the next generation.

Creative Execution

Instead of asking people to unplug, we suggested that they plug in.....but in a different way. Following our creative concept of 'plug in, save energy', we created... specially designed 'plugs' from environmentally-friendly paper to transform sockets into other useful home accessories.

Insights, Strategy and the Idea

To encourage people to minimise electricity consumption