Results and Effectiveness

Singing tweets became an immediate hit, and as of April more than 200,000 songs have been generated. Analysis of access indicates that the over user of 60% of people whoor more that have had a go at creating singing tweets have also visited iida's official website. Singing tweet is a completely new, branded SNS that uses music as the vehicle of communication.

Creative Execution

Music is automatically generated to the mutter of 17-character tweet.A melody is randomly chosen from the 9 available, and the artificial voice synthesizer, vocaloid, will sing the tweet. You can send this singing tweet to a friend's mobile phone with a push of a button.Or send it to your own mobile and use it as your ringtone.You can also use it as a blog part. But if you're a tweeter, the best way to enjoy this tool is to synch it directly with your twitter account. All you have to do is click twice, and you can upload your singing tweet to your twitter timeline.Your followers will be able to see your 17-mora tweets and the link to the singing tweet.Click and listen to the singing tweet.You can also reply to it, too.

Insights, Strategy and the Idea

We focused on 'Haiku' that is a traditional form of poetry that every Japanese has written at some point in their life. It is the world's shortest form of poetry. That is why we created a communication tool that lets people tweet in 17 characters. An extremely short tweet. But each tweet is comes with a melody. Singing tweet campaign – a new form of communication that uses music as the vehicle.