| Title | OMOIYARI BALLOON |
| Brand | NISSAN MOTORS |
| Product / Service | NISSAN MOTORS |
| Category | A06. Best Use of Special Events And Stunt/Live Advertising |
| Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
| Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
| Advertising Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Minoru FUJII | TBWA/HAKUHODO Inc. | Executive Creative Director |
| Hidenori MIYOSHI | TBWA/HAKUHODO Inc. | Senior Account Director |
| Mineo MORI | TBWA/HAKUHODO Inc. | Producer |
| Atsushi MUROI | Hakuhodo Inc. | Creative Director |
- Collected 506,200 Voices of OMOIYARI - 970 classes incorporated the topic in their social study class. - Nissan employees inspirited with the Voices from the public: 27,000 people.
From someone to another, through delivering "Voices of OMOIYARI" to our earth, this activity crescendos OMIYARI in the hearts of people. An activity starting from Yokohama and out to the world, It's the Nissan OMOIYARI Balloon.
With the relocation of the Nissan headquarters, Nissan promoted it's social action activities to the people of Yokohama, building a bridge of trust between the public and Nissan.