Results and Effectiveness

We tied up with two popular radio stations and aired two different, but complementing music pieces simultaneously. Before the music piece began, the announcer on both the channels urged the listeners to switch between these channels and create their own mix of the music. As the listeners switched between these channels, they could mix music at their finger-tip. At the end of the spot both the channels announced that this pleasure of mixing was presented by Bajaj Hand Blenders. Both the radio stations received hundreds of phone calls appreciating the experience and requesting to re-air the spot.

Creative Execution

We tied up with two popular radio stations and aired two different, but complementing music pieces simultaneously. Before the music piece began, the announcer on both the channels urged the listeners to switch between these channels and create their own mix of the music. As the listeners switched between these channels, they could mix music at their finger-tip. The listeners enjoyed an unforgettable experience all thanks to Bajaj Hand Blenders.

Insights, Strategy and the Idea

Insight: On an average a radio listener changes channel every 10 seconds. This is possibly the biggest hurdle an advertiser faces when advertising on radio. Thus the communication objective was to overcome this obstacle and promote Bajaj Hand blender.