| Title | IMPOSSIBLE WALL |
| Brand | ADIDAS JAPAN |
| Product / Service | ADIDAS TENNIS |
| Category | A06. Best Use of Special Events And Stunt/Live Advertising |
| Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
| Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
| Advertising Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Kazoo Sato | TBWA\HAKUHODO | Creative Director/Copywriter |
| Masaharu Kumagai | TBWA\HAKUHODO | Copywriter |
| Hirofumi Nakajima | TBWA\HAKUHODO | Art Director/Graphic Designer |
| Keisuke Shimizu | TBWA\HAKUHODO | Graphic Designer |
| Nana Ito | TBWA\HAKUHODO | Agency Producer |
| Yoshitaka Kobayashi | TBWA\HAKUHODO | Agency Producer |
| Taro Sato | TBWA\HAKUHODO | Account Director |
| Wei-Chun Chu | TBWA\HAKUHODO | Account Supervisor |
| Seiichi Saito | Rhizomatiks | Exective Producer |
| Jun Yanazaki | Rhizomatiks | Producer |
| Hiroyasu Kimura | Rhizomatiks | Interactive Designer |
| Daito Manabe | Rhizomatiks | Technical Directore/Programmer |
| Moto Ishibashi | Rhizomatiks | Programmer |
| Masanobu Ishii | Rhizomatiks | Programmer |
| Kanta Horio | Rhizomatiks | Programmer |
| Rhizomatiks | Rhizomatiks | Production Company |
During 2 days of campaign, over 400 people participated and experienced the Impossible Tennis, which is approximately 2 times than the forecasted participants. And this installation was constantly surrounded by a cheering crowd of people during the period and event itself was huge success. It’s currently in the planning to let the Impossible wall travel across all Japan enabling more people experience this innovative installation.
"IMPOSSIBLE WALL" is an interactive Tennis game, designed to engage digitally-native young generations who view tennis as elder-sports and allow them to experience its passion. Rule is simple. Crush as many enemy-characters displayed on projected-wall within limited time and compete for best scores, using latest adidas products. Positions of the balls are detected by high-speed infrared-ray camera and sound-collector microphones, interactively synchronizing with game displayed on the projector. “IMPOSSIBLE WALL” has re-introduced Tennis through new approach, succeeding to capture hearts of many audiences. Not only was there huge awareness of “adidas-Tennis”, but also cheered the quiet Japanese Tennis market.
The objective was to engage the digitally native young generaton who view tennis as a older person's sport and to express the fun of tennis from adidas.