Results and Effectiveness

Thousands of girls had a more discreet period and hence a happier one. They loved the idea of having to carry a wrapper; the contents of which no one else would know about except the girls themselves. The wrappers were a hit and thousands of them were lapped up across Mumbai, Delhi, Chennai, Kolkatta in India. It left the girls asking for more during the next purchase.

Creative Execution

The solution was to create unsuspecting wrappers that help girls store and dispose off sanitary napkins with complete discretion. We designed a number of covers which looked like regular wrappers. These wrappers were given away with Whisper packs and were also kept in the ladies room of various schools, colleges, malls and multiplexes.

Insights, Strategy and the Idea

The marketing objective was to encourage women to buy whisper because it's a brand that understands them truly. The communication objective was to give the women in India a more discreet period experience when it comes to carrying and disposing off their pads. The target audeince was teenage girls from 13 - 16. Relevancy for her and client These girls are coming to terms with self discovery and all that's new with thier body. Period issues are arguably the biggest of them all. They believe in Whisper being a superior product and this was an attempt of win over her heart as well. The insight In India, sanitary pads are considered to be a social taboo. Teenage girls don't want others to know when they carry sanitary napkins or dispose off used ones. So it was to help girls carry and dispose off pads with ease.