| Title | HEALTH INSPECTION REPORTS |
| Brand | TAIWAN SMOKER’S HELPLINE |
| Product / Service | SMOKER’S HELPLINE |
| Category | B05. Public Service, Charity & Fund Raising |
| Entrant | BATES TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | BATES TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Credits | |
| Name | Company | Position |
|---|---|---|
| Richard Yu | Bates Taiwan | Executive Creative Director |
| Lion Tsai | Bates Taiwan | Creative Director |
| Ronny Hsu | Bates Taiwan | Creative Director |
| Richard Yu | Bates Taiwan | Art Director |
| Lion Tsai | Bates Taiwan | Copy Writer |
| Ronny Hsu | Bates Taiwan | Art Director |
| Renee Chen | Bates Taiwan | Copy Writer |
| Nelson Liu | Bates Taiwan | Art Director |
After the health examination reports had been sent, many smokers’ awareness were aroused. The numbers of people who called Taiwan Smokers' Helpline looking for help have been increased by 25%.
We use smoke float to compose bones, in the way of X-ray photos of spinal, carpal, and pelvis bones which are most prone to osteoporosis. We made these X-ray photos and mail to those who are real smokers in the city. When they receive the health examination reports, but also puzzled to remember that they have had health checks to do it? However, when they opened this envelope and saw the X-ray photos, then they know that if they do not immediately quit smoking, their bones will be as fragile as the X-ray photos, and to make they realize that smoking is harmful to their bones, and stimulate them to phone Taiwan Smoker’s Helpline for asking an assistance to quit smoking.
We use smoke float to compose bones, in the way of X-ray photos of spinal, carpal, and pelvis bones which are most prone to osteoporosis. We made these X-ray photos and mail to those who are real smokers in the city. When they receive the health examination reports, but also puzzled to remember that they have had health checks to do it? However, when they opened this envelope and saw the X-ray photos, then they know that if they do not immediately quit smoking, their bones will be as fragile as the X-ray photos, and to make they realize that smoking is harmful to their bones, and stimulate them to phone Taiwan Smoker’s Helpline for asking an assistance to quit smoking.