| Title | AROUND THE WORLD |
| Brand | ORBIS |
| Product / Service | BLINDESS PREVENTION ORGANISATION |
| Category | B05. Public Service, Charity & Fund Raising |
| Entrant | TBWA\TEQUILA\HONG KONG, HONG KONG |
| Entrant Company: | TBWA\TEQUILA\HONG KONG, HONG KONG |
| Advertising Agency: | TBWA\TEQUILA\HONG KONG, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Mark Ringer | TBWA\ TEQIILA\ HONG KONG | Executive Creative Director |
| Esther Wong | TBWA\ TEQUILA\ HONG KONG | Group Creative Director |
| Annie Loo | TBWA\ TEQUILA\ HONG KONG | Associate Creative Director |
| Pauline Wong | TBWA\ TEQUILA\ HONG KONG | Group Account Director |
| Pergee Lam | TBWA\ TEQUILA\ HONG KONG | Associate Account Director |
| Carmela Yung | TBWA\ TEQUILA\ HONG KONG | Senior Account Manager |
| Kenard Chui | TBWA\ TEQUILA\ HONG KONG | Senior Account Executive |
| Norah Sham | TBWA\ TEQUILA\ HONG KONG | Producer |
As a branding ad, it can't calculate the % of donation. In the other channel, we are glad to hear many the positive feedback from teeangers, like facebook.
Radio is chosen because with this medium, everyone is blind. By reading out a travel journal of different places in the eyes of the main character, we show that no matter how big the world is, it just looks the same for people who can’t see, which in turn, shows the importance of sight. So radio has been used in its most effective way.
ORBIS is a non-profit organization which helps to prevent and treat avoidable blindness in developing countries. Our advertising mission is to raise public awareness. We want to show the audience that the world in the eyes of blind people is very different from the one in our eyes, which leads the audiences to re-think how important sight is, and that nothing can be substituted for sight.