| Title | ALL ABOUT MOM |
| Brand | ORBIS |
| Product / Service | BLINDESS PREVENTION ORGANISATION |
| Category | B05. Public Service, Charity & Fund Raising |
| Entrant | TBWA\TEQUILA\HONG KONG, HONG KONG |
| Entrant Company: | TBWA\TEQUILA\HONG KONG, HONG KONG |
| Advertising Agency: | TBWA\TEQUILA\HONG KONG, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Mark Ringer | TBWA\ TEQIILA\ HONG KONG | Executive Creative Director |
| Esther Wong | TBWA\ TEQUILA\ HONG KONG | Group Creative Director |
| Annie Loo | TBWA\ TEQUILA\ HONG KONG | Associate Creative Director |
| Pauline Wong | TBWA\ TEQUILA\ HONG KONG | Group Account Director |
| Pergee Lam | TBWA\ TEQUILA\ HONG KONG | Associate Account Director |
| Carmela Yung | TBWA\ TEQUILA\ HONG KONG | Senior Account Manager |
| Kenard Chui | TBWA\ TEQUILA\ HONG KONG | Senior Account Executive |
| Norah Sham | TBWA\ TEQUILA\ HONG KONG | Producer |
As a branding ad, it can't calculate the % of donation. In the other channel, we are glad to hear many the positive feedback from teenagers, like facebook.
Radio is chosen because with this medium, everyone is blind. By describing every little detail that is described by other senses except sight, we show that the picture is never complete without sight, which leads to our conclusion, that sight is irreplaceable. So we have used radio cleverly to “be the eyes” and yet without seeing.
ORBIS is a non-profit organization which helps to prevent and treat avoidable blindness in developing countries. Our advertising mission is to raise public awareness. We want to show the audience that no matter how sensitive all other senses are, life is still incomplete if one can’t see.