Results and Effectiveness

Online registration reached its quota within 3 days. Over 90,000 viewers visited the website within 1 week, three times the average. On-site registration at the exhibition exceeded capacity every day. Many news channels showed up to report our story. We even received requests to extend the exhibition. But nothing can compare to the touching moments we witnessed everyday on site, like when a family was brought back together. Once torn apart by their son's depression, the family rediscovered their love at the exhibition and embraced each other in tears. This was truly the best result.

Creative Execution

We selected and combined several patterns from nature that are commonly used by Franz. We recorded the brainwaves and heartbeats, a representation of emotions, memories and love, of pairs of people with various relationships (family, married couples, lovers and friends), and transformed them into patterns on white china plates. Participants created a plate together and were able to actually see their love, without any words or language. 15 days later, participants received their personalized plates. Every plate is the only one of its kind in the world because every love is completely unique.

Insights, Strategy and the Idea

Franz, a brand of delicate china, is often found in the homes of the wealthy and given as gifts. How can Franz become more approachable for more people and turn into a symbol of heartfelt emotion and everlasting love, rather than luxury décor? Insights: It would be so wonderful if people could see the love. Idea: We created a brand campaign, an experimental exhibition named 'See The Love', under the simple concept of 'make invisible love visible'.