| Title | GOLD |
| Brand | SUNWEST GROUP OF COMPANIES |
| Product / Service | MIDAS BUSINESS CARD |
| Category | B03. Consumer Services |
| Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Entrant Company: | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Advertising Agency: | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Credits | |
| Name | Company | Position |
|---|---|---|
| Marcus Rebeschini | Y&R Singapore | Chief Creative Officer-Asia |
| Badong Abesamis | Y&R Philippines | Executive Creative Director |
| Tan Shen Guan | Y&R Hongkong | Executive Creative Director |
| Jay Santiago | Y&R Philippines | Creative Director |
| Jon Salutal | Y&R Philippines | Art Director |
| Michael Kan | Y&R Singapore | Agency Producer |
| Lora Schulson | Y&R New York | Agency Producer |
| Robert Baird | Y&R New York | Agency Producer |
| Mary Buenaventura | Y&R Philippines | Account Supervisor |
| Aye Clemente | Y&R Philippines | Account Supervisor |
| Jaime Prieto | Y&R Hongkong | Client Services Director |
The new design has just been launched. Early feedback, however, suggests that most clients are delighted by the cards.
Using heat-sensitive ink, agency designed the cards to show why the property is called 'Midas'--once one touches the card, it turns to gold. (The idea took inspiration from the legendary King Midas whose touch turned things to gold). The cards made clients and partners experience for themselves what could very well happen if they chose to play in the casino.
Develop a business card design for Midas Casino that will make it stand out from all the rest.