Results and Effectiveness

Although Seek's job postings remained low due to the state of the economy, the number of visits and searches on their site began to rise.

Creative Execution

In a time of economic turmoil, to create 'cut through' and deliver our message on a tighter budget, a radical new approach to TV advertising was taken. Rather than buy a single 30 second ad, we broke our 30 second media buy into six 5 second ads which we slotted between every advertisement in the break (positioned at 30 second intervals) to make the point that seek.com.au has a new job every 30 seconds.

Insights, Strategy and the Idea

Seek, Australia's No. 1 job site, has always maintained a leadership position in the online recruitment market since its inception. Last year, when world employment hit record lows, Australia was certainly not immune. It was very a scary time around the country. Especially, if like Seek, you were in the business of jobs. Seek's, listings had halved almost overnight. We needed to take a different look at a very bleak situation. That's when we discovered that Seek still had a new job posting every 30 seconds. And that very unique, specific fact became the media idea.