Brief Explanation

In a third world country, there are concerns bigger than environmental safety. Many local companies consider profit opportunity more than environmental responsibility. A local paint manufacturer awarded with Responsible Care is worth celebrating.

The Brief

Boysen Paints is the first and only paint company in the country awarded with Responsible Care, the chemical industries’ global initiative for environmental safety. The achievement is a significant contribution to the company's vision to be the greenest in South East Asia.

How the final design was conceived

Using high speed photography, the team employed strobe lights, water pumps, endless splashing techniques, a shower head, mixing bowls and Boysen Paints to create Ikebana, the Japanese art of composing flowers, branches and leaves to symbolize the harmony between heaven, earth and man.

Indication of how successful the outcome was in the market

This effort created greater awareness for Boysen Paint's commitment to environmental safety and helped strengthen its reputation as the number one paint manufacturer in the country.