CREATURES

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TitleCREATURES
BrandPACIFIC PAINT (BOYSEN) PHILIPPINES
Product / ServiceBOYSEN PAINT
CategoryA02. Posters
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Entrant Company:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Design/Advertising Agency:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES

Credits

Credits

Name Company Position
MELVIN MANGADA TBWA\SMP EXECUTIVE CREATIVE DIRECTOR
JAKE TESORO TBWA\SMP Creative Director\ Art Director
BRYAN SIY TBWA\SMP COPYWRITER
NOLAN FABULAR TBWA\SMP ART DIRECTOR
MANUEL VILLAFANIA TBWA\TEQUILA CREATIVE DIR\ ART DIRECTOR
G-NIE ARAMBULO AD PHOTO INC. PHOTOGRAPHER
MAY DALISAY TBWA\SMP PRINT PRODUCER
RUSBY GONZALES TBWA\SMP FINAL ARTIST
KARA FILAMOR TBWA\SMP ACCOUNT DIRECTOR

Brief Explanation

In a third world country, there are concerns bigger than environmental safety. Many local companies consider profit opportunity more than environmental responsibility. A local paint manufacturer awarded with Responsible Care is worth celebrating.

The Brief

Boysen Paints is the first and only paint company in the country awarded with Responsible Care, the chemical industries’ global initiative for environmental safety. The achievement is a significant contribution to the company's vision to be the greenest in South East Asia.

How the final design was conceived

Using high speed photography, the team employed strobe lights, water pumps, endless splashing techniques, a shower head, mixing bowls and Boysen Paints to create dynamic forms of different creatures.

Indication of how successful the outcome was in the market

This effort created greater awareness for Boysen Paint's commitment to environmental safety and helped strengthen its reputation as the number one paint manufacturer in the country.