|Brand||PACIFIC PAINT (BOYSEN) PHILIPPINES|
|Product / Service||BOYSEN PAINT|
|Entrant||TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES|
|Entrant Company:||TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES|
|Design/Advertising Agency:||TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES|
|MELVIN MANGADA||TBWA\SMP||EXECUTIVE CREATIVE DIRECTOR|
|JAKE TESORO||TBWA\SMP||Creative Director\ Art Director|
|NOLAN FABULAR||TBWA\SMP||ART DIRECTOR|
|MANUEL VILLAFANIA||TBWA\TEQUILA||CREATIVE DIR\ ART DIRECTOR|
|G-NIE ARAMBULO||AD PHOTO INC.||PHOTOGRAPHER|
|MAY DALISAY||TBWA\SMP||PRINT PRODUCER|
|RUSBY GONZALES||TBWA\SMP||FINAL ARTIST|
|KARA FILAMOR||TBWA\SMP||ACCOUNT DIRECTOR|
In a third world country, there are concerns bigger than environmental safety. Many local companies consider profit opportunity more than environmental responsibility. A local paint manufacturer awarded with Responsible Care is worth celebrating.
Boysen Paints is the first and only paint company in the country awarded with Responsible Care, the chemical industries’ global initiative for environmental safety. The achievement is a significant contribution to the company's vision to be the greenest in South East Asia.
Using high speed photography, the team employed strobe lights, water pumps, endless splashing techniques, a shower head, mixing bowls and Boysen Paints to create dynamic forms of different creatures.
This effort created greater awareness for Boysen Paint's commitment to environmental safety and helped strengthen its reputation as the number one paint manufacturer in the country.