Brief Explanation

In order to maximize and streamline the impact on this card, it is designed as a post card form so it turns out to be media in which the card performs rather an aggressive advertisement function. Obviously the beauty of the card is at the signature blank where the donor’s signature is connecting two hands, which means they can be moved and tell the potential donors how much meaningful decision they have made.

The Brief

Considering the best gift we can ever deliver is donating a life to someone who needs, no meaningful action has been taken to make them pleased and advertise the value of the great decision. This donation card has a signature blank where donor and receiver’s hand meet together by a line of signature. Once donor put the sign on it, he/she realizes the signature stays a line between two hands.

How the final design was conceived

We plan to make the design as a post card to encourage potential donors to understand our values and interact with our objects.

Indication of how successful the outcome was in the market

Our approaches are pretty unique in terms of the way donors write down signatures; more and more people must be aware of the value of organ donation which will be a direct result of participations.