|Brand||THE MINT MUSEUM OF TOYS|
|Product / Service||MUSEUM OF TOYS|
|Entrant||Y&R Singapore, SINGAPORE|
|Entrant Company:||Y&R Singapore, SINGAPORE|
|Design/Advertising Agency:||Y&R Singapore, SINGAPORE|
|Marcus Rebeschini||Y&R Singapore||Chief Creative Officer|
|James Procter||Y&R Singapore||Executive Creative Director|
|Mark Fong||Y&R Singapore||Creative Director/Copywriter|
|Somjai Satjatham||Y&R Singapore||Art Director/Typographer|
|Sam Ng & Magic Cube||Y&R Singapore & Magic Cube||Illustrators|
|Kin Yee||Prop Master|
To inspire a sense of nostalgia in order to attract baby boomers and vintage toy collectors to visit the museum.
To recreate the history and personality of the Dolls of Hope in a visual manner which will connect with vintage toy collectors as well as casual visitors.
We used the stories behind the toys to educate and entice visitors and the visual language of the specific eras to invoke a sense of nostalgia.
Since the campaign was launched, there has been a marked increase in admittance to the Mint Museum of Toys. As this is an on-going campaign, final results are still being processed.