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Product / ServiceMUSEUM OF TOYS
CategoryA10. Typography
EntrantY&R Singapore, SINGAPORE
Entrant Company:Y&R Singapore, SINGAPORE
Design/Advertising Agency:Y&R Singapore, SINGAPORE



Name Company Position
Marcus Rebeschini Y&R Singapore Chief Creative Officer
James Procter Y&R Singapore Executive Creative Director
Mark Fong Y&R Singapore Creative Director/Copywriter
Somjai Satjatham Y&R Singapore Art Director/Typographer
Teo Teo Studio Photographer
Sam Ng & Magic Cube Y&R Singapore & Magic Cube Illustrators
Kin Yee Prop Master

Brief Explanation

To inspire a sense of nostalgia in order to attract baby boomers and vintage toy collectors to visit the museum.

The Brief

To recreate the history and personality of the Dolls of Hope in a visual manner which will connect with vintage toy collectors as well as casual visitors.

How the final design was conceived

We used the stories behind the toys to educate and entice visitors and the visual language of the specific eras to invoke a sense of nostalgia.

Indication of how successful the outcome was in the market

Since the campaign was launched, there has been a marked increase in admittance to the Mint Museum of Toys. As this is an on-going campaign, final results are still being processed.