BOOKMARK

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TitleBOOKMARK
BrandPENGUIN BOOKS
Product / ServicePUBLICATIONS
CategoryA07. Point of Sale
EntrantY&R Singapore, SINGAPORE
Entrant Company:Y&R Singapore, SINGAPORE
Design/Advertising Agency:Y&R Singapore, SINGAPORE

Credits

Credits

Name Company Position
Marcus Rebeschini Y&R Singapore Chief Creative Officer
James Procter Y&R Singapore Executive Creative Director
Mark Fong Y&R Singapore Creative Director/Copywriter
Toh Han Ming Y&R Singapore Art Director/Typographer
Guay Chong Kian Y&R Singapore Art Director
Ang Kah Han Y&R Singapore Copywriter
Sam Ng Y&R Singapore Illustrator
Kirby Ho Y&R Singapore Art Buyer
Peter Ng Y&R Singapore Production Manager

Brief Explanation

Make the sales promotion intrusive, useful and inexpensive to produce.

The Brief

Penguin wanted a sales idea to promote their range of audiobooks to book readers.

How the final design was conceived

People generally use bookmarks to remind themselves the page they last read. So we created one with the symbol for 'pause' found on sound equipment to graphically remind them that Penguin also has a range of audiobooks. These bookmarks were given away with every book purchased.

Indication of how successful the outcome was in the market

The promotion is still in progress and the final sales results are still being tabulated. But enquiries for titles available on Penguin Audiobooks has increased.