Brief Explanation

The business cards were printed on seed paper and grew wildflower within a few days, when water was sprinkled on them. This unique seed paper was especially sourced from a San Francisco based company that specialises in creating the paper. Its most important objective was to establish Coromandel Fertilisers Ltd. as a company that makes fertilisers that can grow green anytime, anywhere. In other words, our purpose was to drive home a simple message that would reinforce the company identity- Coromandel Fertilisers truly believe in what they make.

The Brief

Coromandel International Limited, a fertiliser company, wanted to create awareness amongst its existing and prospective business clients. They wanted Business cards that their employees could leave behind and yet be remembered with. Apart from that, the cards were required to reinforce the scope of work done by Coromandel and to establish the company's philosophy too.

How the final design was conceived

The business cards were printed on a special seed paper- recycled paper that contains seeds. They were divided into two parts by a perforation. While one side contained regular business card information, the other instructed the receiver to sprinkle water on that part and see the effects after 7-10 days. When the receiver followed the instruction, they saw that over a span of one week, that piece of business card grew wildflower. The remaining part with regular business card information worked as a reminder.

Indication of how successful the outcome was in the market

The receivers of these business cards got a unique opportunity to interact with the company. They were to follow a simple instruction given on the card and the result spoke for itself. Coromandel Fertilisers received calls from their existing clients who told them that the cards communicate what the company believes in. They were well received by the target audience and the unique opportunity to wait and watch the effect created curiosity and interest. There was a significant growth in sales recorded in the next quarter.