Brief Explanation

We had been informed that the cards must be unique and should be something that potential and present clients would remember and talk about.

The Brief

Sangieta Goel, a renowned astrologer came to us in need of a brand new Corporate Identity.

How the final design was conceived

Since her profession involved predicting the future of people, we tried to do the same through these quirky visiting cards. The face of the card showed a particular object/animal and the flip-side revealed what the object/animal would eventually transform into. A dozen such cards were designed. Each with a different prediction, a different story to tell.

Indication of how successful the outcome was in the market

Sangieta’s clients, were quite impressed with the new identity. So much so, she often had to give away more than one card at their request. As these quirky cards worked well as a conversation starter at parties, her clientele increased by over 89 people in just 6 months.