Brief Explanation

The truth of permanent tattoo on the skin leads to hesitation and uncertainty of people who have never experienced it before.

The Brief

The art of Tattoo appeals many people but most them are already have the tattoo somewhere in their bodies. 'Sak Lai' Tattoo Shop is trying to increase number of new clients who have never experienced the tattoo before.

How the final design was conceived

The name card of 'Sak Lai' Tattoo Shop has been designed as a temporary tattoo in sticker material. Anyone is hesitating to have tattoo can take one for trial and come back to the Shop if they decide to have the real tattoo.

Indication of how successful the outcome was in the market

High awareness of 'Sak Lai' Tattoo Shop and increasing number of new clients.