|Brand||HONG LEONG HOLDINGS|
|Product / Service||PROPERTY DEVELOPMENT|
|Entrant||KINETIC SINGAPORE, SINGAPORE|
|Entrant Company:||KINETIC SINGAPORE, SINGAPORE|
|Design/Advertising Agency:||KINETIC SINGAPORE, SINGAPORE|
|Pann Lim||Kinetic Singapore||Creative Director|
|Gen Tan/Pann Lim||Kinetic Singapore||Art Director|
|Alex Goh/Eugene Tan||Kinetic Singapore||Copywriter|
With the thriving property market, property launches, along with run-of-the-mill property brochures showing happy families and people, is commonplace.
The brochure needed to impress upon the reader the notion of an exclusive home unlike any other lies in Sage, a luxurious 33-unit condominium in one of the most prestigious districts in the country. Uniquely Sage is its location, where the surroundings abound in lush greenery, and high fashion indulgences are easily within reach.
The final design takes the reader on a journey through an ethereal world to the accompaniment of insightful content about how Sage is the culmination of the ideal home, set amidst beauty, desires, dreams, and precious moments.
While the lifespan of run-of-the-mill property brochures is short-lived, the longevity of the Sage brochure is ensured by visitors to the property showroom, who have kept these brochures as coffee table books. More importantly, these brochures become the source of many referrals by potential buyers to other interested parties.