SAGE

Short List
TitleSAGE
BrandHONG LEONG HOLDINGS
Product / ServicePROPERTY DEVELOPMENT
CategoryA05. Publications
EntrantKINETIC SINGAPORE, SINGAPORE
Entrant Company:KINETIC SINGAPORE, SINGAPORE
Design/Advertising Agency:KINETIC SINGAPORE, SINGAPORE

Credits

Credits

Name Company Position
Pann Lim Kinetic Singapore Creative Director
Gen Tan/Pann Lim Kinetic Singapore Art Director
Alex Goh/Eugene Tan Kinetic Singapore Copywriter
Ivanho Harlim Photographer

Brief Explanation

With the thriving property market, property launches, along with run-of-the-mill property brochures showing happy families and people, is commonplace.

The Brief

The brochure needed to impress upon the reader the notion of an exclusive home unlike any other lies in Sage, a luxurious 33-unit condominium in one of the most prestigious districts in the country. Uniquely Sage is its location, where the surroundings abound in lush greenery, and high fashion indulgences are easily within reach.

How the final design was conceived

The final design takes the reader on a journey through an ethereal world to the accompaniment of insightful content about how Sage is the culmination of the ideal home, set amidst beauty, desires, dreams, and precious moments.

Indication of how successful the outcome was in the market

While the lifespan of run-of-the-mill property brochures is short-lived, the longevity of the Sage brochure is ensured by visitors to the property showroom, who have kept these brochures as coffee table books. More importantly, these brochures become the source of many referrals by potential buyers to other interested parties.