Brief Explanation

We had to establish a differentiated image value of Hankook B2B by delivering competitive B2B-oriented message to core targets.

The Brief

HK has an initiative to support B2B business achievements since previous marketing communication investment was weak.

How the final design was conceived

We decided to show HK's reliable brand identity to their B2B partners (automotive manufacturers) strongly.

Indication of how successful the outcome was in the market

It has been published in magazines and displayed in stores. This has helped to improve HK's brand image.