Title | BUSINESS CARDS |
Brand | LEO BURNETT SYDNEY |
Product / Service | CREATIVE DEPARTMENT |
Category | A06. Self Promotion |
Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
Entrant Company: | LEO BURNETT SYDNEY, AUSTRALIA |
Design/Advertising Agency: | LEO BURNETT SYDNEY, AUSTRALIA |
Credits |
Name | Company | Position |
---|---|---|
Andy DiLallo | Leo Burnett Sydney | Executive Creatie Director |
Jay Benjamin | Leo Burnett Sydney | Executive Creative Director |
Derek Anderson | Leo Burnett Sydney | Designer |
Creative Dept | Leo Burnett Sydney | Writers |
Simon Harsent | Photographer | |
Annabel Barton | Make Up Artist | |
Josephine Hoskins | Leo Burnett Sydney | Print Producers |
The challenge was to make each business card unique to the individual, but unite them together with a common theme. We came up with the idea “Die for Ideas” as an umbrella theme to encompass the philosophy within the department.
The brief was to express each individual’s personality and the Creative department’s mantra within the person’s business card.
The idea expresses the team’s vision to constantly fight mediocrity in pursuit for great ideas. And to demonstrate the camaraderie within the department, we created the mercenary themed business cards.
Each “Die for Ideas” business card has it’s own personality, but collectively, they represent the team’s unwavering passion for ideas. It not only celebrates each person in the department’s individuality, but it also bands us together in a brotherhood of arms.