Brief Explanation

The challenge was to make each business card unique to the individual, but unite them together with a common theme. We came up with the idea “Die for Ideas” as an umbrella theme to encompass the philosophy within the department.

The Brief

The brief was to express each individual’s personality and the Creative department’s mantra within the person’s business card.

How the final design was conceived

The idea expresses the team’s vision to constantly fight mediocrity in pursuit for great ideas. And to demonstrate the camaraderie within the department, we created the mercenary themed business cards.

Indication of how successful the outcome was in the market

Each “Die for Ideas” business card has it’s own personality, but collectively, they represent the team’s unwavering passion for ideas. It not only celebrates each person in the department’s individuality, but it also bands us together in a brotherhood of arms.