| Title | 'OH-SHIT-I-RAN-OUT-OF-WRAPPING-PAPER' CHRISTMAS CARD |
| Brand | LEO BURNETT KREASINDO |
| Product / Service | ADVERTISING AGENCY |
| Category | A06. Self Promotion |
| Entrant | LEO BURNETT KREASINDO Jakarta, INDONESIA |
| Entrant Company: | LEO BURNETT KREASINDO Jakarta, INDONESIA |
| Design/Advertising Agency: | LEO BURNETT KREASINDO Jakarta, INDONESIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Brian Charles Capel | Leo Burnett Kreasindo | Executive Creative Director |
| Leonardus Bramantya | Leo Burnett Kreasindo | Creative Group Head |
| Dewiyanti Yusuf | Leo Burnett Kreasindo | Art Director |
| Brian Charles Capel | Leo Burnett Kreasindo | Designer |
| Lina Suryati | Leo Burnett Kreasindo | Designer |
| Siti Zubaida | Leo Burnett Kreasindo | Writer |
As this is an in-house project and budget is small, any 3 dimensional cards should not be considered. With a small budget for a 2 dimensional card and limited color printing, we needed to make sure we showed that we understand what people go though during Christmas and find a way to assist them.
To create a Christmas card for the Leo Burnett group in line with the Leo Burnett belief of ‘Everything we do is about understanding the human behavior’
Knowing and understanding what we all would go through during Christmas. We know that you will never have enough wrapping paper. The issue of not having enough wrapping paper is an opportunity for us to help people.
Clients and our own staff requested for more ‘cards’.