Brief Explanation

The key challenge and objective is to communicate that our bodyguard services provide a level of security unmatched by any other company in the field. But can we demonstrate it, rather than simply make yet another claim.

The Brief

To create a new business card for a company offering bodyguard services. It needs a distinctive identity to stand out from other companies offering exactly the same services. The name card should be directed at its target consumers who are special VIPs, visiting dignitaries and celebrities.

How the final design was conceived

As our company offers 24/7 protection for special VIPS, we designed a unique business card made from Kevlar, a bulletproof and stab proof material. This communicates our company’s philosophy of “Always protecting you,” and allows our target group to really feel the level of security the company provides. The card was tested to ensure that it provided 24/7 protection.

Indication of how successful the outcome was in the market

The response was far better than expected. Call traffic to the company increased 20%. But more importantly, we differentiated ourselves from our competitors and reinforced our key message of “ Always Protecting You.”