Brief Explanation

In 2008/2009, the Singapore Sports Council (SSC) achieved unprecedented success at the Olympic and Paralympic Games. It was also a major contributor towards the success of several high profile sporting events in Singapore in particular, the inaugural Formula 1 night race. The objective of the assignment was to leave a written legacy of the year SSC exceeded the expectations set by themselves, by the local sporting community and Singaporeans in general. The challenge was to re-capture the glory of SSC’s achievements, and to translate it into the form of an Annual Report.

The Brief

To design an Annual Report for the fiscal year 2008/2009.

How the final design was conceived

Sports news is typically confined to the sports section of our national newspapers. But when a piece of sports news makes the front-page, it signifies that that piece of news has achieved national prominence. And in the year 2008/2009, sports news frequently made front-page headlines. Leveraging on this insight, we designed an Annual Report that mimics the look and feel of the newspapers. Inside the Annual Report, we present every SSC achievement as a newspaper article with its very own headline.

Indication of how successful the outcome was in the market

The Singapore Sports Council Annual Report 2008/2009 was distributed within the organisation and to SSC stakeholders. It received positive comments from its recipients.