A BOOK THAT SPEAKS UP

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TitleA BOOK THAT SPEAKS UP
BrandTOKYO COPYWRITERS CLUB
Product / ServiceADVERTISING AWARDS ANNUAL 2009
CategoryA05. Publications
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Design/Advertising Agency:DENTSU Tokyo, JAPAN

Credits

Credits

Name Company Position
Yoshimitsu Sawamoto Dentsu Inc. Creative Director
Rika Eguchi Dentsu Inc. Art Director
Takako Miyajima Dentsu Inc. Agency Producer
Common Design Incorporation Production Company
Amana Inc. Production Company
Tohokushinsha Film Corporation Production Company
Hirofumi Sato Photographer
Rie Abe Designer
Toshikazu Minatomura Designer
Yusuke Otsuji Designer
Takeshi Ochiai Designer
Sachiko Nemoto Designer

Brief Explanation

TCC Awards are given for outstanding copy selected from posters, TV commercials and other advertising produced during the year. Our task was to design the TCC Awards Annual 2009, which is a compilation of all the award-winning work.

The Brief

TCC Awards are given for outstanding copy selected from posters, TV commercials and other advertising produced during the year. Our task was to design the TCC Awards Annual 2009, which is a compilation of all the award-winning work.

How the final design was conceived

We came up with the concept of an annual 'that speaks up,' since it contains lots of words, and a visual where a mouth opens up, as if speaking, every time the cover is opened.

Indication of how successful the outcome was in the market

The regular edition, in which a very popular actress who appeared in the Grand Prix-winning TV commercial is opening her mouth on the cover, had a tremendous impact at book stores and sales were the highest for ten years. In addition, a limited edition with a different cover sold out immediately after release. The annual was a big success as it enabled the TCC awards to be noticed by the general public.