Title | THUNDER NIGHT FEVER! |
Brand | MITSUBISHI ESTATE CO & IDEE CO |
Product / Service | SUMMER NIGHT HAIKU READING |
Category | A02. Posters |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Design/Advertising Agency: | DENTSU Tokyo, JAPAN |
2nd Design/Advertising Agency: | DENTSU KANSAI Osaka, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Haruko Tsutsui | Dentsu Inc. | Copywriter |
Yoshihiro Yagi | Dentsu Inc. | Art Director |
Yoshihiro Yagi | Dentsu Inc. | Designer |
Yo Kimura | Katachi Co. Ltd | Designer |
Kosaku Miyata | Dentsu Inc. | Account Executive |
Katachi Co. Ltd | Production Company |
Refresh the image of haiku, Japan's traditional poetry form, through design work. The target was people unfamiliar with haiku.
Announce the 'Thunder Night fever!' summer haiku reading party.In particular, increase the number of young female participants who work in Tokyo, where the event was to take place.
1. Symbolized thunder, a summer seasonal word in haiku, with a zigzag pattern for lightning. 2. Print the event title and the date on a cloud-shaped sticker. 3. By placing 1. on 2., the poster is completed. The cloud can be placed anywhere; wherever it is placed, lightening will appear.
The poster announcing the haiku event was featured in a number of blogs, which worked to bring in more participants. As a result, twice as many people as the capacity signed up for the event.