|Title||THE ONEDER BRAIN!!|
|Brand||YOSHIDA HIDEO MEMORIAL FOUNDATION|
|Product / Service||ONE SHOW 2009 EXHIBITION IN JAPAN|
|Entrant||DENTSU Tokyo, JAPAN|
|Entrant Company:||DENTSU Tokyo, JAPAN|
|Design/Advertising Agency:||DENTSU Tokyo, JAPAN|
|Yuya Furukawa||Dentsu Inc.||Executive Creative Director|
|Yoshihiro Yagi||Dentsu Inc.||Art Director|
|Haruko Tsutsui||Dentsu Inc.||Copywriter|
|Mariko Tsukamoto||Dentsu Inc.||Copywriter|
|Fujinari Tsutsumi||Dentsu Inc.||Copywriter|
|Eriko Ishibashi||Dentsu Inc.||Copywriter|
|Nae Mikuni||Dentsu Inc.||Copywriter|
|Yoshihiro Yagi||Dentsu Inc.||Designer|
|Yo Kimurada||Katachi Co. Ltd.||Designer|
|Katsutoshi Hanada||Katachi Co. Ltd.||Designer|
One Show is an award competition for creative minds working at the highest level, by using a visual that would overwhelm them.
Announce the One Show Exhibition. Let the target know that
Depict the creative thought process of the creative minds recognized at One Show. The explosive moment when an idea is created and the seemingly chaotic state of the mind are symbolized by what looks like a circuit board, using a great number of words. When visitors enter the venue, they would feel as if they were actually witnessing great creative minds at work.
We produced four types of poster, 13 different kinds of DM, plus leaflets to show volume and also to illustrate how the idea can be developed in a number of ways. Many visitors closely observed the panels and posters, along with the winning entries, increasing both the time of stay and repeat visits.