Brief Explanation

The wind helps to carry the germs that are in the spray of the spit to further distances. According to the Public Health Bureau Of Shanghai, germs can spread to as far as 70 meters depending on the wind conditions.So how do we make them see this fact?

The Brief

Spitting is a national habit in China. The Public Health Bureau Of Shanghai wanted an anti-spitting public awareness campaign targeting migrant workers in Shanghai. Most migrant workers have been educated the sputum in spits contains germs that spread diseases. But many do not know the germs are not contained within the spot of the spit.

How the final design was conceived

The solution is simple: make the germs visible. Make the message obvious to the migrant workers. We created charcoal artworks that show how far the germs could spread from its source. And in the middle of the artwork we have an arrow that points to a spot of spit. On the arrow we fit in the message. We chose places that are near the migrant workers' living quarters to showcase the artwork.

Indication of how successful the outcome was in the market

Public awareness of this cause was heightened further by the participation of media owners. TV channels such as (names of TV channels) and online portals like (names of online portals) reported about it. The extra publicity helped to spread the word about this unknown fact about spitting to more people.