Brief Explanation

With Sticky’s ability to customise numerous candy designs, our solution had to mirror its possibilities. We redesigned the kaleidoscope to incorporate the candies in an airtight container. Where they morphed into a visual feast of patterns – each one unique and fascinating – reflecting Sticky’s infinite customisation possibilities. Complete with colourful stripes of the Sticky identity, the packaging invites interaction with the brand in a mesmerising way.

The Brief

To create a packaging that would draw attention to the unique characteristics of Sticky, a candy that allows you to customise its flavours, colours and designs. Key objectives: • To reflect how Sticky candy offers customers infinite possibilities at customising their candy. • To create an eye-catching packaging that encourages purchase. Main challenge: • To break the mould of candy packaging while keeping the candy fresh.

How the final design was conceived

This unique packaging enhances the fascinating patterns on the candies, while giving full play to the infinite customization possibilities through fun and interaction.

Indication of how successful the outcome was in the market

The client was thrilled with the finished product and it was very well received by the business partners in Sydney as well as consumers alike.