|Title||PUNCH NAME CARD SET|
|Brand||HONG KONG ACUPUNCTURISTS ASSOCIATION|
|Product / Service||MEDICAL PROFESSION ALLIANCE|
|Entrant||LEO BURNETT Hong Kong, HONG KONG|
|Entrant Company:||LEO BURNETT Hong Kong, HONG KONG|
|Design/Advertising Agency:||LEO BURNETT Hong Kong, HONG KONG|
|Connie Lo||Leo Burnett Hong Kong||Executive Creative Director|
|Miranda Shing||Leo Burnett Hong Kong||Group Creative Director|
|Paul Yu||Leo Burnett Hong Kong||Senior Copywriter|
|Timothy Li||Leo Burnett Hong Kong||Senior Art Director / Designer|
Most people think acupuncture is something that's outdated and old-fashioned. Through this new business card design, we would like to give acupunture a fresh and modern image. The card is punctuated with a acupoints through special diecuts.
To design a business card which is attractive, lively and educational.
A business card is the medium through which many people gain their first impression of an association. So we decided to make a good use of it. By using modern images and subtle die-cuts, the card interactively introduces acupoints on the human body, engaging the viewer in a new and interesting way.
The new card design became a hot talking-point amongst clients and business related parties,and became not just an information piece but a mini collector's item.