|Brand||HAOMEI ALUMINUM CO|
|Product / Service||BUCALUS SOUNDPROOF WINDOWS|
|Category||A03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards|
|Entrant||LEO BURNETT GUANGZHOU, CHINA|
|Entrant Company:||LEO BURNETT GUANGZHOU, CHINA|
|Design/Advertising Agency:||LEO BURNETT GUANGZHOU, CHINA|
|Chong Kin||Leo Burnett Guangzhou||Executive Creative Director|
|Darren Zhang, Jennifer Wang, Well Tan||Leo Burnett Guangzhou||Creative Director|
|Chong Kin||Leo Burnett Guangzhou||Copywriter|
|Chanson Li||Leo Burnett Guangzhou||Art Director|
|Jon Leung||Leo Burnett Guangzhou||Operations Director|
|Nikko Zeng||Leo Burnett Guangzhou||Brand Manager|
|Li Hu||Leo Burnett Guangzhou||Designer|
|Neo Lam||Leo Burnett Guangzhou||Print Production|
|L G Lee||Haomei Aluminum Co Ltd||Marketing Manager|
"BbBbBbBbBbBb" is… In 2009, manufactured more than 1.1 million cars, boosting China up to the second biggest market in the world. "WaWaWaWaWaWa" is the noise heard everywhere during every major Chinese festivals, especially before CNY when millions of laborers go back home to celebrate with their families. It’s when the train stations are extremely packed and noisy. "DaDaDaDaDaDa" is the noise from the numerous construction sites in China with the government’s RMB 4 trillion financial support for domestic growth.
To promote Bucalus’s reliable soundproof systems, special musical cards were created in order to arouse interests in an engaging way.
The covers of the cards mimic Bucalus’s windows, and upon opening, noises on the streets commonly heard in China on a daily basis – from construction sites, crowds and traffic jams – hits the audience. Once they “close the window”, they shut out the urban noise completely.