|Product / Service||EARTH HOUR|
|Category||A03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards|
|Entrant||LEO BURNETT MANILA Makati City, THE PHILIPPINES|
|Entrant Company:||LEO BURNETT MANILA Makati City, THE PHILIPPINES|
|Design/Advertising Agency:||LEO BURNETT MANILA Makati City, THE PHILIPPINES|
|Raoul Panes||Leo Burnett Manila||Executive Creative Director|
|Alvin Tecson||Leo Burnett Manila||Creative Director|
|Raoul Panes, Alvin Tecson, Mela Advincula||Leo Burnett Manila||Copywriters|
|Mela Advincula||Leo Burnett Manila||Art Director|
|Sue Ann Nolido, Gela Pena||Leo Burnett Manila||Account Managers|
|Benjie Puno||Leo Burnett Manila||Producer|
Corporate support in the Philippines was integral to the success of Earth Hour in 2009. This year, we wanted more corporations to jump in and spur even greater change than before.
Support for Earth Hour in the Philippines was overwhelming in 2009. Corporate participation was crucial in making the Philippines the TOP participant in the world. In 2010, getting more individuals and more corporations to join can possibly cement the country’s commitment to the fight against global warming.
Fluorescent tubes light most offices. They're bright, they're functional. They also use up lots of energy. Dotting office ceilings, they are almost invisible to the corporate citizen. A reminder to the bosses, um, in light of Earth Hour, seemed opportune. We sent them a package of what seemed to be a fluorescent tube. Taking off one of the tube’s ends allowed the recipient to pull out a candle for Earth Hour. Also, printed on the package was information about the harmful effects of fluorescent lamps to the environment, suggesting they switch to more energy-efficient and environmentally friendly bulbs.
Corporate partnerships increased by an astounding 763% in 2010. For the second consecutive year, the Philippines ranked NUMBER ONE worldwide with 1,076 towns and cities switching off. Energy saved: over 400MWh – that’s roughly 5 Million Pesos worth of electricity.