|Brand||YOSHIDA HIDEO MEMORIAL FOUNDATION|
|Product / Service||ADFEST 2009 EXHIBITION IN JAPAN|
|Entrant||DENTSU KANSAI Osaka, JAPAN|
|Entrant Company:||DENTSU KANSAI Osaka, JAPAN|
|Design/Advertising Agency:||DENTSU Osaka, JAPAN|
|Yuya Furukawa||DENTSU INC.||Executive Creative Director|
|Yoshihiro Yagi||DENTSU INC.||Art Director|
|Yoshihiro Yagi||DENTSU INC.||Designer|
|Haruko Tsutsui||DENTSU INC.||Copywriter|
|Yo Kimura||Katachi Co.,Ltd.||Designer|
|Eri Kotani||Katachi Co.,Ltd.||Designer|
|Saori Tao||Strawberry Pictures INC.||Photographer|
|Takeshi Arimoto||Style Printing., Co||Printing Producer|
Our concept was 'Asian Wave.' This was intended to communicate in a fresh and powerful manner Asian culture and creativity spreading through the world like waves.
The AdFest 2009 Exhibition was held in Japan to showcase winning entries at AdFest, an advertising award competition focused on advertising from Asia. We designed and created posters announcing the exhibition, the interior of the exhibition site, and a pamphlet.
Traditional Asian patterns, elephants, and Tai Chi forms were used as design elements for huge waves. Displayed side by side, the three versions of the posters created new waves that engulfed the exhibition site.
The number of visitors doubled from the previous year. The 'Asian Wave' posters that were available at the venue sold out in days.