Brief Explanation

We slept on it and the idea literally presented itself.

The Brief

Create a memorable piece to tell clients how the agency never stops thinking of ideas.

How the final design was conceived

Clients were used to the usual ad agency propaganda. We wanted to do something that generate talk value and memorability.

Indication of how successful the outcome was in the market

We received a lot of positive feedback and requests for more covers – both from the client and internally.