Brief Explanation

Most Indians gift sweets, chocolates and wine to their clients during Diwali. Being a start up, we did not have the budget to spend on these expensive gifts. So we came up with the idea of giving fresh grapes instead of French wine! This would not only help us showcase our creative thinking, but get clients to talk about the unusual gift.

The Brief

The brief was to wish our clients on the occasion of Diwali. It's the festival that also marks the new year in the Hindu Calendar. To do it in an interesting and memorable way!

How the final design was conceived

When we came up with the idea of giving fresh grapes instead of French wine, it was natural and logical to base our design around wine labels.The design strategy was born out of the thinking and writing of D.I.Y.Wines or Do It Yourself Wines.

Indication of how successful the outcome was in the market

The idea travelled. Clients spoke about it to their friends and colleagues. People began talking abut the idea. Word spread. We began getting calls from clients like Budweiser, SpiceJet, Paras and Emami.