| Title | AHON POP-UP HOUSE |
| Brand | ADVERTISING BOARD OF THE PHILIPPINES |
| Product / Service | AHON DONATION APPEAL |
| Category | A03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
| Entrant | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Entrant Company: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Design/Advertising Agency: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
Credits | |
| Name | Company | Position |
|---|---|---|
| David Guerrero | BBDO Guerrero/Proximity Philippines | Chairman & Chief Creative Officer |
| Simon Welsh | BBDO Guerrero/Proximity Philippines | Executive Creative Director |
| Joel Limchoc | BBDO Guerrero/Proximity Philippines | Executive Creative Director |
| Brandie Tan | BBDO Guerrero/Proximity Philippines | Executive Creative Director |
| Tin Sanchez | BBDO Guerrero/Proximity Philippines | Executive Creative Director |
| Peepo David | BBDO Guerrero/Proximity Philippines | Art Director |
| David Guerrero | BBDO Guerrero/Proximity Philippines | Copywriter |
| Dennis Nierra | BBDO Guerrero/Proximity Philippines | Art Director |
| Al Salvador | BBDO Guerrero/Proximity Philippines | Print Producer |
| Belay Santillan | BBDO Guerrero/Proximity Philippines | General Manager |
| Marion Manalo | BBDO Guerrero/Prximity Philippines | Account Manager |
| Paolo Gripo | BBDO Guerrero/Proximity Philippines | Photographer |
| Alex Castro | Advertising Board of the Philippines | Executive Director |
Through AHON, print ads gave exposure for the advertisers, but at the same time funded the building of new homes for Filipino families.
On September 26, 2009, Typhoon Ondoy struck Manila, Philippines bringing a month's worth of rainfall in 6 hours. 25,259 Filipino families lost their homes. There is an urgent need to help them rebuild their lives.
We collaborated with the entire Philippine advertising and media industries to get the country's biggest advertisers to donate the cost of their TV ad placement to the Philippine Red Cross. We called it PROJECT AHON, from the Filipino word "ahon" which means "to rise out of the water" or "to recover from a difficult situation".
In just 8 weeks, AHON was able to raise 4,233,943 pesos which could fund the building of 84 new homes. The project is still being carried out today as the Philippines strives to recover from the damages made by Typhoon Ondoy.