| Title | DOT PARK |
| Brand | SONY CORPORATION |
| Product / Service | SONY |
| Category | A09. Environmental Design |
| Entrant | GT TOKYO, JAPAN |
| Entrant Company: | GT TOKYO, JAPAN |
| Design/Advertising Agency: | GT TOKYO, JAPAN |
| 2nd Design/Advertising Agency: | DENTSU Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Koshi Uchiyama | GT INC. | Creative Director |
| Toshiyuki Konishi | POOL inc. | Copywiter/Planner |
| Teppei Moriguchi | DENTSU INC. | Copywiter/Planner |
| Katsuhiko Hibino | Hibino Special | Copywiter |
| Chie Morimoto | goen° | Art Director/Planner |
| Hiromichi Hieda | DENTSU INC. | Planner |
| To Yamamoto | DENTSU INC. | Producer |
| Kouki Nakamura,Susumu Sakon,Shinya Harada | DENTSU TEC INC. | Producer |
| Toshikazu Tanaka | en-MA | Landscape Design |
| Chikara Ohno,Takeshi Kamata | sinato | Landscape Design |
| Yoshimichi Tanimoto,Zen Tachikawa | Sony Corporation | Exective Producer |
Purpose: To improve brand loyalty amongst the younger generation. Sony has invited them to participate in "activities that awaken the curiosity within". Users will actually experience the concept.
make.believe is aiming to reignite the innovative spirit of Sony brand. The concept is to explore the curiosity inside us and around the world. Then, curiosity will lead to imagination and creation.
1. The key to everything is the "DOT". 2. Everything serves as a direct appeal to wake the curiosity within. 3. To make happen the "Co-creation" with the target.
72,000 visitors at "dot park" in just 5 days. 65,000 posts on "dot port". 40,000 replies on Twitter. News were covered in many blogs and social media. Above all, the expression on the young peoples faces who encountered with this project demonstrates that their curiosity within were awaken.