|Title||FOLD-OUT YOGA CARDS|
|Product / Service||YOGA TRAINER|
|Entrant||JWT Mumbai, INDIA|
|Entrant Company:||JWT Mumbai, INDIA|
|Design/Advertising Agency:||JWT Mumbai, INDIA|
|Prasanth G||JWT||Creative Director|
|Prasanth G||JWT||Art Director|
|Sabuj Sengupta||JWT||Creative Director|
|Elvis Sequeira||JWT||Executive Creative Director|
In the past few years in New Delhi, Yoga trainers have mushroomed all over the city. Our task was to help Atul Sharma stand-out among them and position him as a yoga trainer who makes yoga simpler for the people. We had to come up with a cost effective idea as the budget was very little.
The brief to the agency was to position Atul Sharma as a Yoga trainer who makes Yoga simpler for the people.
As there was no significant budget for the communication, we came up with a cost effective Yoga card campaign. While one side of the card gives information about the Yoga trainer, the other side acted as a self demonstration of a particular Yoga posture, which one can actually make and see. Hence we were able to communicate the core idea that Atul Sharma is a Yoga trainer who makes Yoga simpler for the people.
We distributed these cards to potential clients and the existing ones. And the Yoga card campaign has become an instant hit among people as they tried making yoga postures with the cards. Atul Sharma still receives calls and enquiries from his potential clients till date.