| Title | BULB NAME CARD |
| Brand | SIAM ELECTRIC CO. |
| Product / Service | SECO |
| Category | A04. Stationery |
| Entrant | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
| Entrant Company: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
| Design/Advertising Agency: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
Credits | |
| Name | Company | Position |
|---|---|---|
| Martin Lee | McCann Worldgroup (Thailand) Ltd. | Chief Creative Officer |
| Martin Lee | McCann Worldgroup (Thailand) Ltd. | Executive Creative Director |
| Chinnawut Awakul | McCann Worldgroup (Thailand) Ltd. | Creative Director |
| Anchalee Srinuanwong | McCann Worldgroup (Thailand) Ltd. | Associate Creative Director |
| Onanong Yoosuk | McCann Worldgroup (Thailand) Ltd. | Art Director |
| Suriya Chanvipaswongse | McCann Worldgroup (Thailand) Ltd. | Art Director |
Why would anybody keep a name card from a lighting company unless it had some other value to them?
SECO is one of the most exclusive brands for lighting and lighting fixtures in Thailand, established in 1970. For their 40th anniversary they wanted to create an extraordinary, memorable and collectible name card for their clients and potential clients.
The bulb shape is a simple symbol for a lighting company. But with our card we used a very small battery to illuminate the bulb when it is turned to an upright position. The name card then has a utility and memorability for Seco’s customers.
Clients and customers enjoyed the idea and kept the card. We had to create a second print run because Seco soon ran out of stock.