|Title||FOOTBALL REFEREE NAME CARD|
|Brand||MR. CHAIYA MAHAPAB|
|Product / Service||REFEREE|
|Entrant||McCANN WORLDGROUP THAILAND Bangkok, THAILAND|
|Entrant Company:||McCANN WORLDGROUP THAILAND Bangkok, THAILAND|
|Design/Advertising Agency:||McCANN WORLDGROUP THAILAND Bangkok, THAILAND|
|Martin Lee||McCann Worldgroup (Thailand) Ltd.||Chief Creative Officer|
|Chinnawut Awakul||McCann Worldgroup (Thailand) Ltd.||Creative Director, Art Director|
|Napapatch Kantasil||McCann Worldgroup (Thailand) Ltd.||Copywriter|
|Anuwat Nitipanont||McCann Worldgroup (Thailand) Ltd.||Art Director, Typographer, Designer|
How could we create a name card that instantly communicates Mr.Mahapab's profession and becomes a talking point amongst his colleagues, peers and professionals in the Thai Football League.
To create a distinctive name card for Mr.Chaiya Mahapab (Referee for the year - Thailand Premier League 2009), a FIFA Referee and Football Associate of Thailand Referee.
We looked at all imagery of football and finally concluded that the simplest communication for referees was something they used in their 90 minutes on the field - the yellow and red cards.
The name card became well recognised and a collectors item amongst football fans - I've just got a red card from K.Chaiya" was one of the statements that appeared in the press and on football blogs.